From SL Insider:
Only one day after Cory Linden's announcement of the future use of alternative, open protocols between the Second Life viewer (client) and the Second Life grid (server), and Zero Linden has announced that they've had all the code in for it for a month and are switching it on for tentative trial today.
之前,
The Business Communicators of Second Life have reported on an item in the new LL TOS; namely, the upcoming functionality for registration from sites other than SL's own. What this means, in essence, is for a third party to easily integrate their brand into a user's experience. As an example: if Bloomingdale's wants to point users of their website to their unique SL content, the user would be able to register for a new SL account right from Bloomie's website, providing a seamless experience.
While this functionality is not quite active as yet, BCSL mentions that at least two companies -- Dell and NBC -- have already implemented the feature into their sites, showing their willingness to jump into this growing phenomenon of RL companies coming into SL.
看起来,SL为了吸引更多公司进入,加速了无缝连接。另外SL还卖公司注册名称和个人注册名,这些类似传统的互联网的域名。SL作为平台的功能是越来越明显了。
我这几天一直念叨,IBM是个牛比的公司,这么有眼光及早切入virtual world进行商业探索。他们传统上利用互联网做e-business,给企业提供it服务解决方案,现在,virtual world还在发展,3D网络刚有苗头,他们已经开始思考v-business了,这些不是噱头。在SL中,真实公司的品牌宣传,市场推广,服务咨询,已经是在进行中的事情了。在IBM看来,SL这样的virtual world,是转变中的互联网平台(这个概念颇为核心),下手要早阿,很多公司会因为这一变化受益,就看谁能抓住机会了。IBM现在花一个忆,今后甜头大大的。
反过来说,SL也是眼光独到。提供无缝连接,引入机构力量(专业设计公司电子绵羊等,还有其他商家),化解个人用户创建内容的低品质(而通常web2.0网站存在的用户缺乏激励问题,SL不需要解决,用户需求和交易保证了创造物件质量优秀的人拿到真金白银),并为企业和SL真实个人用户之间快速搭建通道,今后SL的盈收,会急剧增长。如果说SL是个web2.0企业,那么它的盈利前景和模式,现在看来越来越清晰。